With the successful launch of the ONI A Contemporary Japanese Lounge and Sake Bar, Alex and I wanted to promote the lifestyle offered at ONI Dubai. As an in-house marketing team, we have to be well-aware of Dubai’s fast-moving market trends where our goal is to present new concepts to engage the existing gusts and make them come again. Spring in Japan is nothing less than magical. April represents the iconic Sakura Cherry Blossoms Season with its alluring delicate pink flower blankets the country is in soft, colourful splendour and attracts a crowd from all over the globe. The colour, calm and mellow environment and the soft splendour is portrayed exquisitely. This was an opportunity to introduce a whole new concept in Dubai’s market. In the Sino-Japanese culture and terminology, this celebration of the Sakura is famously known to be Yozakura (夜桜).